| What we use your personal data for |
Our reasons |
| Create and manage your account with us/ Providing products and/or services to you.
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We are able to create, develop, operate, deliver and improve our Services, personalized content, and make suggestions for you by using your Personal Information to understand how you use and interact with our Services and the people or things you’re connected to and interested in on and off our Services.
When we have location Personal Information, we use it to tailor our Services for you and others, like helping you to check-in and find local events or offers in your area.
We conduct surveys and research, test features in development, and analyze the Personal Information we have to evaluate and improve products and services, develop new products or features, and conduct audits and troubleshooting activities.
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Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us.
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To comply with our legal and regulatory obligations.
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To enforce legal rights or defend or undertake legal proceedings.
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Depending on the circumstances:
- to comply with our legal and regulatory obligations
- in other cases, for our legitimate interests or those of a third party, ie to protect our business, interests and rights or those of others.
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Customise our Site and its content to your particular preferences based on a record of your selected preferences or on your use of our Site.
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Your consent as gathered by the separate cookies tool on our Site—see ‘Cookies and other tracking technologies’ below.
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Retaining and evaluating information on your recent visits to our Site and how you move around different sections of our Site for analytics purposes. This helps us to understand how people use our Site so that we can make it more intuitive or to check our Site is working as intended.
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Your consent as gathered by the separate cookies tool on our Site—see ‘Cookies and other tracking technologies’ below.
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Communications with you not related to marketing, including about changes to our terms or policies or changes to the services or other important notices.
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Depending on the circumstances:
- to comply with our legal and regulatory obligations; or
- in other cases, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price.
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Protecting the security of systems and data
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To comply with our legal and regulatory obligations.
We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.
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Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measures.
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For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price.
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Updating and enhancing customer records.
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Depending on the circumstances:
- to perform our contract with you or to take steps at your request before entering into a contract;
- to comply with our legal and regulatory obligations; or
- where neither of the above apply, for our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products.
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Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business.
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To comply with our legal and regulatory obligations.
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Marketing our services to existing and former customers.
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For our legitimate interests or those of a third party, ie to promote our business to existing and former customers.
See the 'Marketing' below for further information.
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External audits and quality checks, eg for the audit of our accounts.
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For our legitimate interests or a those of a third party, ie to maintain our accreditations so we can demonstrate we operate at the highest standards.
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To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency.
In such cases information will be anonymised where possible and only shared where necessary.
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Depending on the circumstances:
- to comply with our legal and regulatory obligations
- in other cases, for our legitimate interests or those of a third party, ie to protect, realise or grow the value in our business and assets.
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